BRAND IDENTITY / LUXURY HOSPITALITY
CÉLAVANT: A World of Considered Luxury
A refined visual identity for a luxury hospitality concept, from brand positioning and an architectural emblem to guest experiences and digital expression.
Clear information.
Thoughtful design.
Overview
CÉLAVANT is an original luxury hotels and residences identity concept built around the art of arrival. The brief imagined a hospitality world for discerning travelers who value architectural character, discretion and meaningful detail. The challenge was to express understated prestige through a distinctive signature and a visual language that feels equally considered in print, space, and digital environments.
Our approach
The identity centers on a portal-inspired emblem: an architectural gesture of welcome, arrival and discovery. A refined serif wordmark, EB Garamond display typography and precise Lato supporting text are paired with a restrained palette of Bordeaux, Limestone, Antique Bronze, Ivory, Ink and Sage. Repeating arch forms extend the system into an enduring pattern. The six-page showcase traces the strategy and identity system through guest stationery, arrival cards, room keys, amenities, signage and digital touchpoints.
Work shown
Brand strategy and positioning · Logo and portal emblem · Signature variations · Color and typography guidelines · Signature pattern system · Stationery and correspondence · Guest experience collateral · Amenities packaging · Architectural signage · Website visual direction · Six-page portfolio showcase
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